FAQ

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Not all visiting companies are relevant, so focusing on the right ones is key to reducing costs and increasing efficiency. There are two essential steps to ensure your advertising reaches the right audience:

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1. Use Tagging to Identify High-Intent Companies

✅ Tag and categorize visitors weekly (10 min per week).
✅ Prioritize companies with "advertise high intent"—those visiting key pages like pricing, solutions, or case studies.
✅ Ignore irrelevant traffic (e.g., job seekers, B2C visitors).

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When analyzing a visiting company, focus on their engagement level, see the example at right-->

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✅ Multiple visits – The company has returned to your site multiple times.
✅ Time spent – They have spent 17+ minutes exploring your content.
✅ Page visits – They have viewed high-value pages (e.g., pricing, product details, case studies).

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Since this company has demonstrated strong intent, tag them as “Advertise High Intent” to prioritize them for targeted advertising. 

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2. Optimize Your Website Tracking for Better Targeting (not track all pages)

✅ Avoid tracking non-relevant visitors by removing the script from your homepage if you receive many B2C visitors or job applicants.
✅ Ensure tracking is active on your product and service pages—this helps identify companies with real buying intent.
✅ Need help? Our implementation team can assist—reach out at help@collectiveabm.com.

 

By refining your targeting strategy, you'll minimize wasted ad spend and maximize your return on investment. 

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